Exhibition PR Etiquette

Exhibition PR Etiquette

If you are an events organizer or are exhibiting at a show, here are a few extra tips on how you can maximize your media coverage during the event. Provide clear information well ahead of time Be sure to put clear contact information for the exhibition period, the...
Advertising Matters

Advertising Matters

Let us share a hard reality with you.  Publishing is a business, just like you are a business, that’s often quite easy to forget when you are preparing your press release and anticipating those column-centimeters of free publicity. Remember we’re all in...

More Media Resources

Still need help? As an independent journalists organisation IPPO has no financial agenda, and offers industry access to more than 70 packaging publications in 32 different countries. If you’re looking for more advice on how you should communicate with the Media,...