Packaging converter Amcor has launched a marketing campaign that seeks to clear up common misperceptions regarding plastics packaging.
Called ‘Choose Plastic’, the initiative is designed to tell the ‘PET story’, demonstrate where the material stands versus other packaging types, and to help customers educate their employees, legislators and consumers on the benefits of plastics packaging.
“Plastics packaging gives our customers a safe, responsible and recyclable way to deliver products to their consumers,” said Eric Roegner, president of Amcor Rigid Packaging (ARP). “PET is infinitely recyclable and its carbon footprint is less than glass and other packaging materials. But there is room for improvement, which is why we are working together with our customers and industry partners to boost recycling rates, increase the proportion of recycled content in the plastics we use, and reduce the waste in landfills and nature. Our goal is to create an overall positive impact for all stakeholders.”
Said Roegner, 97 per cent of ARP’s bottles and jars are designed to be recyclable and the company has pledged to develop all of its packaging be recyclable or reusable by 2025.