Bottled water brand Belu has backed today’s Green Alliance report – which highlights how brands ditching plastics packaging and swapping to perceived ‘better alternative materials’ are potentially creating more harm to our plant – saying that it gives the company confidence that the strategy it has in place is the right one.
In December 2019 the company confirmed that all of its plastics bottles are now made from 100 per cent recycled PET. The company states that this is the lowest carbon emission option for bottled water that can be utilised as part of the circular economy.
Belu admits that its biggest challenge recently has been in educating its customers to see beyond the apparent simplicity of the anti-plastics noise, and to build enough confidence and knowledge to see that being part of a circular economy must be the priority in creating fewer carbon emissions.
Belu is a social enterprise that gives 100 per cent of profits to charity WaterAid, to transform lives through access to clean water, decent toilets and good hygiene.