Coca-Cola commits to plastics

Coca-Cola is sticking with plastics and has no plans to switch its sustainable packaging strategy to aluminium cans.

In a recent interview with Reuters, Coca-Cola’s chief executive James Quincey confirmed that the beverage giant’s launch of sparkling water in cans is not part of a broader shift. “We are not trying to engineer a strategic shift from plastics to aluminium,” Quincey said.

As companies continue to focus on sustainability – looking to cut both packaging waste and their carbon footprint – Quincey emphasised the advantages of PET. “A recycled PET bottle has a much lower carbon footprint than an aluminium can or a returned glass bottle,” he told Reuters.

Meanwhile, Coca-Cola will continue to use, collect, recycle and reuse plastics bottles. The company has also pledged to collect and recycle a bottle or can for every one that it sells around the world by 2030.