Ellen MacArthur Foundation launches circularity tool

The Ellen MacArthur Foundation (EMF) has developed a digital tool to help companies measure their progress towards a circular economy.

Called Circulytics, the tool combines company-level data with insights and analysis from EMF’s data and metrics team. Circulytics allows users to see where they stand in relation to their industry and highlights opportunities for innovation.

The freely available resource has been developed and tested by more than 30 companies from EMF’s network. Circulytics also offers companies the option to have informed interactions about circular economy adoption with investors and customers.

Meanwhile, EMF plans to engage with the companies that generate outstanding scores to create inspirational case studies.