Recyclable toothpaste tube launched in Europe

Albéa and Colgate-Palmolive have launched a recyclable HDPE toothpaste tube in Europe under the latter’s Smile for Good brand.

The tube, which has a body made from a single blown film by Albéa, is the first to be recognised as recyclable by the Association of Plastic Recyclers (APR) and RecyClass, which is an initiative that works on improving the recyclability of packaging. The two organisations set recyclability standards for North America and Europe respectively.

“Albéa’s commitment to sustainability goes back 15 years and is reflected in our broad range of responsible packaging,” said Gilles Swyngedauw, vice president of sustainability, marketing and innovation at Albéa. “Today we are accelerating the development of recyclable packaging and contributing to circularity in the beauty and personal care industry. By partnering with our customers, suppliers and recognized associations such as the APR and RecyClass, we demonstrate our commitment to tomorrow.”